Job Description

Our Business

1440 Foods is a sports and active nutrition company on a mission to help energize people to unleash their potential with a focused portfolio of accessible, great-tasting health and wellness brands: Pure Protein® nutrition bars; Body Fortress® high efficacy protein powders; MET-Rx® high-performance meal replacements, and Fit Crunch, a line of delicious high protein bars, powders, and snacks. Join our fun, fast-paced company to be a part of growing 1440 Foods into the future!

Job Description Overview:

The Senior Brand Manager will drive execution of key brand growth initiatives across FitCrunch. They will be leading brand growth by helping to develop the brand vision and direction, shaping consumer engagement strategies, building product innovation roadmaps and go to market strategies.

We are looking for someone who deeply cares about the consumer and is enthusiastic about building brands with a relentless focus on attracting, engaging, and retaining consumers. If you thrive in an entrepreneurial environment and want to make a significant impact, we would love to talk to you!

Job Responsibilities

• Develop and execute against brand operating plans serving as an effective steward of the P&L to achieve net sales and profitability goals.

• Lead commercialization of innovation projects, partnering with cross functional teams to build best-in-class products with launch plans that ensure in-market success.

• Assist in portfolio performance optimization and management of product assortment to maximize profit.

• Utilize design thinking to put customers first, merchandising products for the retail and digital shelf.

• Own artwork and visual design projects from inception to print.

• Partner with consumer insights team to design and implement studies to inform brand and innovation priorities.

• Create and execute integrated marketing campaigns across retailers, digital platforms and in person activations that drive results and create exponential returns.

• Partner with organic social content team to create best-in-class brand content.
• Manage the budget, process POs, and be a steward of brand finances

Job Qualifications & Skills :

• Bachelor's degree in Marketing, Business, or related field.

• 5+ years of experience in brand management, brand marketing, or marketing management with proven success driving complex projects forward.

• Experience building collaborative partnerships across all levels of leadership and cross-functional partners to get things done in a complex system, with powerful sense of ownership and accountability.

• Strong prioritization and problem-solving skills with attention to detail, balanced with an ability to prioritize issues and propose solutions to new and complex situations.

• Understanding the concepts of full product development and innovation philosophy and able to keep the consumer first mindset in developing brand strategies.

• Experience with IRI, Nielsen and Syndicated Retailer Data ideal.

• Effective communication skills and comfortable with PPT.

Job Tags

Similar Jobs